Because "work at home" is a popular Internet search term, that phrase in an article will attract Google Ads promising at-home moneymaking opportunities (which may be misleading or completely bogus) to the website hosting the article.
What Are Google AdsThese ads are links to other websites that have paid to appear on web pages with articles with those keywords. Because I am writing about "work at home moms" ads targeting those keyword are likely on this page. These "Sponsored Links" ads (see above) are automated so, unlike display ads on this site, no one reviews them in advance.
How Google Sponsored Links WorkSponsored links change each time the article accessed. Refreshing the browser may bring a new set of ads. If you click on one of these links, you will be directed to another website.
Concerns with "Work at Home" Google Ads
Though often they claim to be legitimate work at home jobs, paid advertising links promoting home-based jobs or businesses are rarely genuine. Real employers usually take a more targeted approach than placing ads that reaches tens of thousands of people who simply did an Internet search or read a web page. But scams must cast a wide net to find people to prey on.
Typically these ads go to misleading websites that will in some way ask for money, i.e. selling a directory of employers or a business start up kit or asking for a fee for employment. But readers should keep in mind that legitimate employers pay you not the other way around. More Tips on Spotting Work-at-Home Scams.