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What Is a Search Evaluator?


Definition: Search engine evaluators give feedback to ensure that Internet search results are comprehensive, accurate and timely and are spam-free and relevant to the searcher's intent. In essence, they are the human check on the complicated algorithms that search engines run.

To do this, the search engine evaluator must be familiar with the language and the culture of the local search engine user. Typically these positions are bilingual, but there are some opening for English-only search evaluators. The job of search evaluation is typically a work at home position and can go by many names--search evaluator, Internet assessor, ads quality rater or Internet judge.

For more about the subject of search evaluation, Google has a nice explanation of how the complexities of improving search evaluation, which is both an algorithmic and human process.

To find a job as a search evaluator, see this list of companies with search evaluation jobs. For other bilingual jobs, see this list of companies with bilingual jobs from home.

Also Known As: Search engine evaluator, search engine evaluation job, ad rater, internet assessor, search engine judges
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