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What Does Upline Mean in an MLM?

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Definition: Upline is a term used in multilevel marketing (MLM) to describe the people who are above a person in the organization. This includes the person who recruited the sales rep, sometimes know as a sponsor, and those above the sponsor. Upline is the opposite of downline, which are an MLM sales reps' recruits. A MLM sales rep’s upline receives compensation based on her sales as well as their own.

The term is also used to describe those in the ranks above someone in a pyramid scheme.

Alternate Spellings: Upline, up-line

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